Free template · Reporting & Analytics

Find where your funnel actually leaks.

Tracks every lead from first touch to close. Calculates conversion at each stage. Flags where leads drop off so you can fix the leak instead of guessing.

Setup time~20 minutes
Run cost~$0.05/mo
ValidationTested + ready to run
LicenseFree, yours forever

Conversion math. Leak detection.

  1. 1
    Schedule Trigger — every Monday at 8am
    Cron: 0 8 * * 1. Lands the report in your inbox before the first sales meeting of the week.
  2. 2
    Fetch 90-Day Leads — HTTP Request
    Pulls every lead with stage history from the last 90 days. Replace the URL with your CRM (Follow Up Boss, HubSpot, Pipedrive, Salesforce, Shopify) and add your bearer token.
  3. 3
    Sample Lead Data (replace this)
    Six sample leads at different stages let the workflow run out of the box. Once Fetch 90-Day Leads is wired up, delete this node and connect the HTTP request directly to Calculate Funnel.
  4. 4
    Calculate Funnel — Code
    JavaScript node counts leads at each stage (new, discovery, proposal, closed, lost), computes conversion rates between each transition, calculates average days-to-close, totals pipeline and closed value, and identifies the stage transition with the biggest drop-off.
  5. 5
    Write Funnel Narrative — OpenAI
    Uses gpt-4o-mini to write three short sections: a headline, the leak diagnosis with a plain-English reason, and one concrete experiment to try this week. ~$0.0005 per run.
  6. 6
    Create Google Doc
    Creates a dated Google Doc with the full report so you have a permanent archive. Optional. Remove if you only want email.
  7. 7
    Email Report — Gmail
    Sends an HTML email with the narrative, full counts by stage, conversion rates at every step, average days-to-close, pipeline value, and closed value.

Vertical-specific framing

Real estate team
Pulls leads from Follow Up Boss with stages (new, hot, showing, offer, closed, lost). Identifies whether you lose more leads at first contact or after the showing.
Agency or professional services
Pulls deals from HubSpot or Pipedrive. Spots whether your leak is at discovery (lost interest) or proposal (price). Tells you where to run a price test.
SaaS or B2B sales
Pulls leads from Salesforce or HubSpot. Distinguishes leaks at MQL-to-SQL versus SQL-to-opportunity, two very different problems with different fixes.
E-commerce
Pulls abandoned carts and quote requests from Shopify or Klaviyo. Tells you which step in your conversion path drops the most users.
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Three accounts. Free or close to it.

n8nFree self-hosted, or n8n Cloud starting $20/mo
OpenAI API keyPay-as-you-go, ~$0.0005 per run
Gmail or OutlookOAuth credentials, sends from your account
Your CRMAPI access from Follow Up Boss, HubSpot, Pipedrive, Salesforce

What this is worth, conservatively

Conversion lift from finding and fixing one leaky stage2 to 4%
Team running 200 leads/mo at $4K avg deal4 to 8 extra closes/yr
Extra revenue from those closes$16K to $32K/yr
Time saved by not building this report by hand2 hrs/week
Cost to run this template forever~$2/year

Numbers based on a small sales team running 200 to 500 leads per month. Real impact varies with how disciplined the team is about acting on the report.

Related

Want this customized to your stack?

If you'd rather have us connect this to your actual CRM, set the stage names to match your pipeline, and hand it back working, that's our $9,000 reporting build. 2 to 4 weeks.

Book a 15-min walkthrough