Free template · Real estate, agencies, e-commerce

Know which leads to call back first.

Scores every new lead against the patterns of deals you've actually closed. Hot leads jump to the top of the queue. Cold ones go into nurture without your team thinking about it.

Setup time ~25 minutes
Run cost ~$3/mo (1,000 leads)
Validation Tested + ready to run
License Free, yours forever

Your reps work the right leads first.

  1. 1
    New Lead Webhook
    Catches new leads from your form, CRM trigger, or marketing platform. Expected fields: name, email, phone, company, industry, source, message, contactId.
  2. 2
    Fetch Closed-Won Deals — HTTP Request
    Pulls your last 50 closed-won deals from the CRM with industry, company size, source, and amount. This is the pattern the model anchors against. Cache with a Set node if you don't want to hit the CRM on every lead.
  3. 3
    Score Lead — OpenAI
    Uses gpt-4o-mini to compare the new lead's attributes against the closed-won pattern. Returns JSON with three fields: score (1-100), reasoning (one sentence), tier (hot/warm/cold). Costs about $0.0003 per lead.
  4. 4
    Update CRM with Score — HTTP Request
    PATCHes the contact in your CRM with three custom properties: aplos_score, aplos_score_reason, aplos_tier. Reps see the score and the why directly on the contact card.
  5. 5
    If Hot Lead
    Routes leads tagged hot down the alert branch. Warm and cold fall through and rely on normal nurture flow.
  6. 6
    Notify Sales — Slack
    Pings the sales channel with the score, lead name and email, and the reason. Reps can grab the hot lead while it's still warm.

Vertical-specific framing

Real estate
Compares each buyer or seller lead against your closed transactions. Lead in your top zip code with a budget that matches past wins gets flagged hot. Other agents work the warm queue.
B2B agency
Inbound demo request gets compared against past 50 won contracts. SaaS company in the right ARR band, headcount, and industry gets routed to a senior rep. Cold leads go to a nurture drip.
E-commerce
Wholesale inquiry gets scored against your past wholesale wins. Right SKU mix, right region, right past order volume gets flagged for the founder. Generic info requests go to email automation.
Professional services
Law firm or accountant intake form gets scored against past matters. Right matter type, right urgency, right referral source gets flagged for partner review. Routine inquiries go to paralegal queue.
Get the template
Three quick questions, then we send the JSON. We use the answers to recommend templates that fit your business.

No spam. Unsubscribe anytime. The JSON link arrives instantly after submit.

Four accounts. Free or close to it.

n8n Free self-hosted, or n8n Cloud starting $20/mo
OpenAI API key Pay-as-you-go, ~$0.0003 per lead scored
Your CRM HubSpot, Salesforce, Pipedrive — anything with deal-search and contact-update APIs
Slack workspace Free tier is fine. Bot needs chat:write scope.

What this is worth, conservatively

Reported close-rate lift on top-quartile scored leads ~30%
Agency baseline: 8 of 50 leads close at $5K average $40,000/mo
With prioritization: 10 to 11 of 50 close (+2 to 3 deals) +$10,000 to $15,000/mo
Annualized at the midpoint ~$150,000/yr
Cost to run this template forever ~$36/year

Numbers based on Aberdeen and Forrester studies of lead scoring impact on close rates. Your actual results vary with deal size, sales cycle, and how much your closed-won deals actually pattern-match.

Related

Want this customized to your stack?

If you'd rather have us connect this to your real CRM, tune the scoring rubric for your sales motion, set up Slack routing, and hand it back working — that's our $9,000 lead capture build. 2 to 4 weeks.

Book a 15-min walkthrough