Aplos AI — Automation Playbooks

Pest Control February 21, 2026

Pest Control Automation: Service Reminders, Quote Follow-Up, and Review Requests

Pest control is a recurring revenue business — but only if clients actually renew. The average pest control company loses 20–30% of its recurring client base each year, mostly from clients who simply forget to rebook or never got a proper renewal outreach. Add missed quote follow-ups and no review system, and you're watching revenue walk out the door that never had to leave.

The four automations below address the core revenue leaks: renewal reminders that catch clients before they drift, quote follow-up that wins jobs while competitors wait, scheduling reminders that cut no-shows, and a review system that builds your reputation in the background. Each one connects directly to the field service software your team already uses.

1. Quarterly and Annual Service Renewal Reminders

The single largest revenue leak in pest control is clients who lapse because nobody reached out. A renewal reminder sequence timed to each client's service interval stops passive churn before it happens — no manual effort from your office team.

Automation Flow
  1. Trigger: service due date approaches in FieldRoutes, ServiceTitan, or Jobber
  2. 30 days out: SMS/email — "Your [quarterly/annual pest] service is due next [month]. Reply YES to confirm or call us to reschedule."
  3. 14 days out: second touch if no confirmation — "Following up on your upcoming service. Want to lock in your appointment?"
  4. 7 days out: final reminder with direct booking link
  5. Stop trigger: client confirms, books, or contacts office — sequence ends immediately
  6. Non-responders flagged in CRM for manual outreach
Pest control companies with automated renewal reminders see 25–35% better retention than those relying on manual outreach. That improvement compounds year over year — a retained client base means less marketing spend needed to replace churn.

Tools used:

FieldRoutes ServiceTitan Jobber Twilio n8n Make

2. Quote Follow-Up Sequence

Most pest control companies send a quote and wait. The homeowner gets three quotes, picks whoever followed up most professionally, and the others never hear back. An automated follow-up sequence changes that without adding any work to your office team's day.

Automation Flow
  1. Trigger: quote sent in field service software
  2. 24 hours later: "Hi [Name], just following up on your pest control quote. Happy to answer any questions or walk you through the service plan."
  3. Day 4: second touch — "Wanted to make sure you received your quote. We're available this week if you'd like to get scheduled."
  4. Day 8: final message — "Last follow-up from us. If you have questions or want to move forward, we're ready to get you on the schedule."
  5. Stop trigger: any response from the lead — sequence ends, CRM notified
60% of pest control leads who don't hear back within 24 hours book with a competitor. An automated follow-up sequence running at 24 hours, day 4, and day 8 captures a meaningful share of jobs that would otherwise go to whoever followed up first.

Tools used:

FieldRoutes ServiceTitan Jobber Twilio n8n Make Zapier

3. Technician Scheduling Reminders

Missed appointments are expensive — lost route efficiency, rescheduling labor, frustrated clients. A three-touch reminder sequence eliminates most of them. It also cuts "where's the technician?" calls by keeping clients informed before they have a reason to pick up the phone.

Automation Flow
  1. Trigger: appointment booked in field service software
  2. Immediate: confirmation SMS to client — "Your pest control appointment is confirmed for [date] between [time window]. Reply CANCEL to reschedule."
  3. 24 hours before: reminder SMS — "Reminder: your service is tomorrow. Your technician will arrive between [window]."
  4. Morning of: "Your technician is on the way and will arrive between [window]. Reply if you have any questions."
  5. Optional: technician receives automated job brief with address, service type, and client notes
Missed appointments cost pest control companies $150–300 per incident in rescheduling, lost route efficiency, and client frustration. A three-touch reminder sequence eliminates the majority of no-shows for a fraction of that cost.

Tools used:

FieldRoutes ServiceTitan Jobber Housecall Pro Twilio n8n

4. Post-Service Review Request

Reviews drive inbound pest control leads more than anything else. Homeowners searching "pest control near me" look at review count and rating before calling. The companies at the top of the local pack got there with a system — not by occasionally remembering to ask.

Automation Flow
  1. Trigger: service marked complete in field service software
  2. 3-hour delay (client is home, service is fresh)
  3. SMS: "Thanks for trusting us with your home, [Name]. If everything looks good, a quick Google review helps us a lot: [link]."
  4. Private feedback filter: if client expresses a concern, route to internal resolution flow — not a public review
  5. Non-responders receive one follow-up 48 hours later
90% of consumers check reviews before hiring a pest control company. Businesses with 50+ reviews at 4.7 stars or higher receive 3x more inbound calls than those with fewer than 20 reviews. The review gap compounds every month you're not running an automated request system.

Tools used:

FieldRoutes ServiceTitan Jobber Housecall Pro Twilio n8n Make Zapier Google Business Profile API

Frequently Asked Questions

What software do pest control companies use for automation?

The most common field service platforms in pest control are FieldRoutes, ServiceTitan, Jobber, and Housecall Pro. These connect to automation tools like n8n, Make, and Zapier, and to SMS platforms like Twilio to trigger reminders, follow-ups, and review requests automatically.

How much does pest control automation cost?

Aplos AI builds pest control automation systems at fixed prices. Most implementations — covering service renewal reminders, quote follow-up, scheduling reminders, and review requests — range from $1,500 to $3,500 as a one-time build. There are no ongoing agency retainers.

How do automated renewal reminders work for pest control?

Renewal reminders trigger from your field service software when a client's next service date approaches. The system sends SMS or email at 30, 14, and 7 days out, stops automatically when the client confirms, and routes non-responders to a follow-up call queue — all without manual effort from your office team.

Can automation help with technician routing and scheduling?

Yes. Scheduling reminders can be automated so clients receive a confirmation SMS when an appointment is booked, a 24-hour reminder, and a morning-of reminder with the technician's estimated arrival window. Technicians can also receive automated job details before each appointment, reducing the need for dispatcher calls.

How do I get more Google reviews for my pest control company?

The highest-converting review request system triggers 2–3 hours after a service is marked complete in your field software. A short SMS with a direct Google review link generates 3–5x more reviews than manual requests. A private feedback filter routes unhappy clients to a resolution flow instead of a public review, protecting your rating while still capturing feedback.

Deep Dive: Pest Control Automation

For a full breakdown of how pest control companies structure their automation stack — CRM integration, route optimization triggers, seasonal campaign setup — see the complete industry guide.

Pest Control Automation: Complete Industry Guide →

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