Aplos AI — Automation Playbooks

Window Cleaning Business Automation: Recurring Reminders, Estimate Follow-Up, and Review Requests

Window cleaning is a repeat-service business — the same client should be on your schedule every 3, 6, or 12 months. But most window cleaning companies leave rebooking entirely up to the customer, who forgets, moves on, or books with whoever texts them first next spring.

Automated recurring reminders and re-engagement sequences turn a one-time job into a predictable revenue stream. The four automations below cover the full lifecycle: recurring reminders that retain clients automatically, estimate follow-up that wins more quotes, spring commercial outreach that fills the route calendar early, and a review system that drives inbound calls year-round.

1. Recurring Service Reminder

The highest-value automation for a window cleaning business is the one that brings the customer back without any manual effort. A recurring reminder triggered at the right interval — 3 months for commercial, 6–12 months for residential — turns every completed job into the seed of a long-term recurring account.

Automation Flow
  1. Trigger: job completed in Jobber, Housecall Pro, or ServiceBridge — interval recorded (3 months / 6 months / 12 months based on client type)
  2. At interval: "Hi [Name], it's time for your next window cleaning. Want to get back on the schedule?" with direct booking link
  3. 10 days later (non-responders): "Just following up — happy to get you scheduled when it works."
  4. Stop trigger: booking or response — sequence ends, new interval timer starts after next service
Window cleaning companies with automated recurring reminders retain 40–50% more of their annual client base than those that rely on clients to rebook on their own. That gap widens each year — it's the difference between a growing book of business and one that constantly churns.

Tools used:

Jobber Housecall Pro ServiceBridge Twilio n8n Make

2. Estimate Follow-Up Sequence

The window cleaning market is competitive — multiple companies often quote the same homeowner or property manager in the same week. The company that follows up systematically at 24 hours, day 4, and day 7 wins more quotes than the one waiting for the client to decide on their own timeline.

Automation Flow
  1. Trigger: estimate sent in Jobber, Housecall Pro, or ServiceBridge
  2. 24 hours: "Hi [Name], following up on your window cleaning estimate. Happy to answer questions or get you scheduled."
  3. Day 4: "Still happy to help — want to lock in a date that works for you?"
  4. Day 7: "Last follow-up — if you're ready to move forward, we have availability this week."
  5. Stop trigger: response or booking — sequence ends, CRM updated
The window cleaning market is highly competitive. Companies that follow up on estimates within 24 hours win 3x more quotes than those that don't follow up at all. The day 4 and day 7 touches capture the segment that was interested but needed a nudge — often 15–25% of your quote pipeline.

Tools used:

Jobber Housecall Pro ServiceBridge ServiceTitan Twilio n8n Make

3. Spring Commercial Outreach

Commercial clients — office buildings, retail storefronts, restaurants — plan their maintenance calendars early. Window cleaning companies that reach them in March with a clear "priority scheduling" message fill their April and May routes before competitors have started marketing.

Automation Flow
  1. Trigger: date-based — early March each year
  2. Broadcast to commercial client list: "Spring window cleaning season is here. We're filling routes for April — reply to lock in your slot."
  3. Priority scheduling framing for existing clients
  4. Responses routed to booking flow with direct scheduling link
  5. Non-responders receive one follow-up 2 weeks later
Commercial window cleaning clients who receive priority scheduling outreach rebook at 65–75% rates vs. 30–40% for clients who aren't contacted proactively. The framing matters — clients who feel like they're getting early access to your schedule are more likely to commit before shopping around.

Tools used:

Jobber Housecall Pro ServiceBridge Twilio n8n Make Zapier

4. Post-Job Review Request

"Window cleaning near me" is a high-intent local search dominated by the Google local pack — and local pack position is driven primarily by review count and recency. The companies with 50+ reviews at 4.9 stars get the majority of inbound inquiries. Those reviews don't accumulate without a system to request them consistently after every job.

Automation Flow
  1. Trigger: job marked complete in field software
  2. 2-hour delay (client can immediately see the clean windows — ideal review moment)
  3. SMS: "Hi [Name], hope the windows look great. If you're happy with the work, a quick Google review would mean a lot to us: [link]."
  4. Private feedback filter: concerns routed to internal resolution — not a public review
  5. Non-responders receive one follow-up 3 days later
"Window cleaning near me" is dominated by local pack results. Companies with 50+ reviews at 4.9 get 4–6x more inquiries than competitors with fewer than 20 reviews. An automated review request after every job is the only scalable way to build that lead without manual effort.

Tools used:

Jobber Housecall Pro ServiceBridge ServiceTitan Twilio n8n Make Zapier Google Business Profile API

Frequently Asked Questions

What software do window cleaning businesses use for automation?

The most common platforms in window cleaning are Jobber, Housecall Pro, ServiceBridge, and ServiceTitan. These connect to automation tools like n8n, Make, and Zapier and to SMS platforms like Twilio to trigger recurring reminders, estimate follow-ups, and review requests automatically.

How much does window cleaning automation cost?

Aplos AI builds window cleaning automation at fixed prices. A complete implementation covering recurring service reminders, estimate follow-up, commercial outreach, and review requests typically ranges from $1,500 to $3,000 as a one-time build. No ongoing retainers.

How do automated recurring reminders work for window cleaning?

When a job is completed, the system records the interval — 3 months for commercial, 6 or 12 months for residential — and automatically triggers a two-touch reminder sequence at the right time. The message includes a direct booking link and stops as soon as the client books. No manual tracking required.

How does spring commercial outreach work for window cleaning?

A date-triggered broadcast goes to your commercial client list in early March, positioning existing clients for priority route slots in April. The message is short and direct — offering early booking before the spring rush. Clients who respond are booked directly; non-responders receive one follow-up two weeks later.

How do I get more Google reviews for my window cleaning company?

An automated SMS sent 2 hours after job completion — with a direct Google review link — captures clients while the clean windows are immediately visible and they're in a positive frame of mind. A private feedback filter routes any concerns to an internal resolution flow rather than a public review.

Deep Dive: Window Cleaning Automation

For a complete breakdown of how window cleaning businesses structure their automation stack — including recurring billing integration, commercial route management, and review management — see the full industry guide.

Window Cleaning Automation: Complete Industry Guide →

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