Moving Company Automation: Estimate Follow-Up, Crew Reminders, and Post-Move Review Requests

Moving is one of the highest-stress purchases a consumer makes — and one of the most competitive local service markets. The company that responds fastest to an estimate request wins the booking most of the time. Most moving companies respond the next day. The ones with automated instant response book 3x more jobs from the same lead volume.

1. Estimate Response and Follow-Up Sequence

Moving estimate requests come from multiple channels: company website, movingcompany.com, Yelp, Google. The consumer submitting on a Tuesday afternoon has a move date in mind and is comparing 3–5 companies at once. The one who responds within 5 minutes with a professional message and a clear next step owns the conversation.

Automation triggers on any estimate request and sends an immediate response with an estimate scheduler link. After the estimate is sent, a 24-hour follow-up fires. Day 5 and day 10 follow-ups continue if no booking. The sequence stops the moment a booking is confirmed.

2. Booking Confirmation and Pre-Move Sequence

A booked move is not a guaranteed move. Surprises — extra items, access issues, elevator reservations that weren't mentioned — cost crews 1–3 hours per job and generate negative reviews. Pre-move communication automation surfaces those issues before move day, when they can still be dealt with.

After booking, the customer receives a confirmation SMS with date, time window, and crew lead contact. A 7-day reminder follows. At 48 hours: "We're 2 days out from your move at [address]. Have any boxes or items been added? Reply to update our crew." The morning of the move, a 6 AM notification goes out: "Today's move day! Our crew arrives between [time window]. Crew lead: [name], [number]."

3. Crew Dispatch and Readiness Reminders

Late crew starts are the most predictable, most preventable cause of negative moving reviews. A crew that shows up at 10 AM when the customer expected 8 AM has already created a problem before a single box is loaded. The fix is a 5:30 AM crew reminder. It takes 30 seconds to build and eliminates most late starts.

When a move is scheduled, the crew lead gets a 24-hour reminder: "[Job] at [address] on [date], [time]. Truck: [ID]. Crew lead: [name]. Access: [notes]. Verify equipment checklist before dispatch." A morning-of reminder fires at 5:30 AM. Simple. Effective.

4. Post-Move Review Request

Moving reviews are how consumers choose between companies they've never used. A Google profile with 200+ reviews at 4.7 stars gets dramatically more inbound calls than a competitor with 40 reviews at the same rating. The review gap almost always comes down to one thing: whether the company asks, and when.

One day after move completion, the automation sends: "Welcome to your new home! If our crew made your move easier, a quick Google review would mean a lot — it only takes a minute: [link]." A 5-day follow-up fires if no review has been left. Timed for the exact moment the client is most likely to still be riding the move-day high.

Full Technology Stack

Every moving company build starts with your existing dispatch and job management tools. We work around what you already have — nothing gets replaced.

Frequently Asked Questions