What both platforms actually do
Jobber and ServiceTitan are both field service management (FSM) platforms. They handle the operational backbone of a trade business: scheduling technicians, dispatching jobs, generating quotes, sending invoices, and keeping customer records in one place.
Both serve HVAC, plumbing, electrical, roofing, landscaping, and other trade businesses. Both integrate with QuickBooks. Both have mobile apps for techs in the field. The differences are in pricing, feature depth, and the type of operator each platform is actually built for.
"Jobber is where most small field service businesses start. ServiceTitan is where operators go when they've outgrown 'good enough' and need real analytics to scale past $1M in revenue."
Side-by-side comparison
| Feature | Jobber | ServiceTitan |
|---|---|---|
| Pricing | $69–$349/mo (published, monthly billing) | ~$398+/mo (not public, requires demo) |
| Setup time | Days | Weeks to months |
| Mobile app | Clean, easy for techs | Feature-rich, steeper curve |
| Scheduling / dispatch | Yes — drag-and-drop calendar | Yes — advanced dispatch board |
| Invoicing | Yes — online payments supported | Yes — with financing options |
| Flat-rate pricing | Basic price book | Full flat-rate price book |
| Marketing analytics | Limited | Marketing ROI tracking built in |
| Call tracking | No | Call recording + booking rate analytics |
| Inventory management | Basic | Full inventory management |
| QuickBooks integration | Yes | Yes |
| Best for | 1–10 techs, under $1M revenue | 10+ techs, scaling past $1M |
Jobber — deep dive
Jobber is built for small and growing field service businesses. The platform covers the full operational cycle — quoting, scheduling, dispatching, job tracking, invoicing, and basic CRM — without overwhelming a small team. Setup is measured in days, not weeks. Most businesses are running live jobs within 48 hours of signing up.
Pricing (monthly billing):
- Core — $69/month, 1 user. Covers the basics: scheduling, invoicing, client management.
- Connect — $169/month, up to 5 users. Adds online booking, 2-way texting, automated reminders, and QuickBooks sync.
- Grow — $349/month, up to 15 users. Adds quote follow-ups, referral tracking, and advanced reporting.
Annual billing is available at a lower effective monthly rate.
Where Jobber wins:
- Fastest path from signup to running real jobs — no lengthy onboarding process.
- Clean, intuitive mobile app that techs can learn in an afternoon.
- Drag-and-drop dispatch calendar that's straightforward to use without training.
- 2-way texting with customers for job updates, reminders, and follow-ups.
- Online booking widget you can embed on your website — customers book, jobs appear on the schedule.
- Transparent, published pricing. You know what you're paying before you sign up.
- QuickBooks integration included on Connect and Grow plans.
Where Jobber has limits:
- Reporting is functional but not deep — you won't get marketing ROI attribution or call-level conversion analytics.
- No call recording or booking rate tracking.
- Flat-rate price book is basic compared to ServiceTitan's full price book management.
- Inventory tracking is limited — not designed for businesses managing significant parts inventory.
- Grow plan caps at 15 users. Larger teams need ServiceTitan or a comparable enterprise platform.
Jobber pricing reality: A 5-person HVAC company on the Connect plan pays $169/month billed monthly, or less annually. That's the full price — no sales call required, no hidden implementation fee at that tier.
ServiceTitan — deep dive
ServiceTitan is an enterprise-grade field service platform built for operators who need more than scheduling and invoicing. It's for businesses that want to understand their marketing spend, track every phone call to a revenue outcome, manage a flat-rate price book across dozens of techs, and run the business off data rather than gut feel.
Pricing: ServiceTitan does not publish pricing. Based on widely reported figures, plans typically start around $398/month or more for small teams, with costs scaling significantly as you add users and enable additional feature modules. A demo and sales call are required to get an actual quote.
Where ServiceTitan wins:
- Enterprise-grade reporting — revenue by technician, job type, source, and campaign.
- Marketing ROI tracking that ties ad spend directly to booked jobs and revenue.
- Call recording and booking rate analytics — you can see how many inbound calls converted to booked jobs and which CSR is closing at what rate.
- Full flat-rate price book — build, manage, and enforce consistent pricing across your entire tech team.
- Financing options built into the invoicing flow — offer customers financing at the point of sale without leaving the platform.
- Full inventory management — track parts, equipment, and stock levels across trucks and warehouses.
- Designed for commercial work alongside residential — better job costing and contract management for commercial accounts.
- Scales cleanly to 50+ technicians without the platform becoming a bottleneck.
Where ServiceTitan has limits:
- No published pricing — you cannot evaluate cost without going through a sales process.
- Implementation takes weeks to months. This is not a "sign up today, running tomorrow" platform.
- The depth of features creates a steeper learning curve for techs and office staff.
- Overkill for a 3-person plumbing company. The power you're paying for won't get used at that scale.
ServiceTitan pricing reality: Pricing is quote-based. Expect significantly higher monthly costs than Jobber, plus potential implementation fees. The platform is designed for businesses where the analytics and productivity gains justify that investment — typically operators at $1M+ in annual revenue and growing.
How we choose at Aplos AI
When we work with field service businesses on their automation stack, the platform question comes up in almost every engagement. Here's how we think about it:
We recommend Jobber when: The business has 1–10 technicians, revenue is under $1M, the owner wants to be operational fast, and the priority is getting scheduling, invoicing, and basic CRM working cleanly. Jobber does all of this well, at a price that fits, without requiring a 3-month onboarding process.
We recommend ServiceTitan when: The business has 10+ technicians and is scaling past $1M in revenue. When the owner wants to know exactly which Google LSA campaigns are generating booked jobs, what percentage of inbound calls are converting, and which technicians have the highest average ticket — ServiceTitan provides those answers. It's a tool for operators who treat their business like a data-driven operation, not just a service operation.
The transition question: Many businesses start on Jobber and migrate to ServiceTitan as they grow. That's a valid path. The key is not waiting until you've already outgrown Jobber badly — plan the migration proactively when you're approaching 10 technicians or $800K–$1M in annual revenue.
The decision framework: by company size and revenue
Strip away the marketing language and the choice usually comes down to these four questions:
- How many technicians do you have? Under 10 — Jobber is almost always the right starting point. 10 or more — ServiceTitan's depth starts to justify the cost.
- What's your annual revenue? Under $1M — the ROI on ServiceTitan's analytics is harder to justify. At $1M+ — the platform's reporting and pricing control tools start paying for themselves.
- How important is marketing attribution to you? If you're spending on Google Ads, LSA, or other paid channels and want to know which campaigns are actually generating revenue — ServiceTitan's marketing analytics are genuinely valuable. Jobber won't give you that.
- How fast do you need to be operational? If you need a system running within a week — Jobber. If you can invest 4–8 weeks in a proper implementation — ServiceTitan becomes viable.
Choose Jobber if: You have 1–10 techs, want to be live in days, need transparent pricing, and don't require deep marketing analytics or call tracking. Jobber handles the job management fundamentals well and is the right tool for the majority of small trade businesses.
Choose ServiceTitan if: You have 10+ techs, are scaling past $1M, want marketing ROI tracking and call analytics, manage significant parts inventory, or do commercial work that requires deeper job costing. The investment in time and money is real, but so is the operational visibility you get in return.
The automation gap neither platform fully fills
Both Jobber and ServiceTitan handle the core field service operations well. Scheduling, dispatching, invoicing, job tracking — those are solved problems on either platform. But there are gaps neither one closes, and they show up consistently across trade businesses of every size.
The gaps we see most often when working with HVAC and trade businesses:
- Lead follow-up sequences. A lead comes in after hours, gets added to Jobber or ServiceTitan, and sits there until someone calls Monday morning. A multi-touch follow-up sequence — text within 5 minutes, email, follow-up call reminder — doesn't happen automatically without additional tooling.
- Review request automation. Job closes, payment collected, and then... nothing. The customer doesn't get a review request. Google review velocity stays flat. Both platforms have basic review features, but they rarely fire reliably on every closed job without manual intervention or external automation.
- Job costing reports pushed to the owner. ServiceTitan has the data. Jobber has some of it. But a weekly job costing summary delivered to your inbox — revenue by job type, cost per lead by source, technician performance — typically requires someone to manually pull the report or an automation layer built on top.
- Cross-system workflows. When a job closes in Jobber, does it trigger the right sequence in your CRM? Does the customer get tagged for a maintenance plan outreach in 6 months? Does the job data flow into your accounting system without anyone touching it? These multi-system workflows almost always need an automation layer beyond what either platform natively provides.
This is the work we do at Aplos AI — building the automation layer on top of your FSM platform so that lead follow-up, review requests, job costing, and cross-system data flows happen automatically, without your team having to remember to do them.
Running Jobber or ServiceTitan and still doing follow-up manually? We'll map every place manual work is happening and show you exactly what can be automated. Free, no obligation.
Get a Free Automation Audit →HouseCall Pro vs Jobber — if you're choosing between the two most popular small-team field service platforms.
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